How to Install Hallmark Channel on Firestick

Watch Hallmark Channel on FireStick: 2023 Installation Guide

For feel-good movies with happy endings, there’s nothing like Hallmark Channel to give you a timely dopamine kick. 

Installing it on your FireStick should be a no-brainer, especially now that you can watch it via IPTV—and that’s precisely what we’ll show you here! 

In this post, we’ll walk you through various ways to watch and install the Hallmark channel on FireStick in such stunning detail that you should be able to DIY everything without shouting for help. 

What is the Hallmark Channel? 

The Hallmark Channel is a cable network that operates in the US, producing family-oriented TV shows and movies for the American audience. Recently, it’s available on FireStick devices through two streaming services.

For starters, know that Hallmark Channel movies are distinctively feel-good. The good news is you can enjoy these offerings by watching the Hallmark Channel on FireStick using the Hallmark TV or Hallmark Movies Now app.

  • Access to exclusive programming from Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, Hallmark Hall of Fame, etc.
  • An affordable monthly subscription plan through the Hallmark Movies Now streaming service.
  • Native support for FireStick, Roku, Android, and Apple TVs.
  • Live TV broadcasts of ongoing Hallmark TV shows.

You might be wondering what’s the difference between the two. Hallmark TV app is helpful for those with cable TV as they can use their account to access the IPTV service.

On the end of the spectrum, you can sign up to use the Hallmark Movies Now app without any cable subscription. You just pay a monthly fee. 

How to Install the Hallmark Channel App on Your FireStick 

Difficulty Very Easy ●○○○○
Number of Steps4
Time to Perform Fix2 minutes
Things NeededA FireStick/Fire TV
A FireStick remote 
A working internet connection

Watching the Hallmark Channel on FireStick is easy since their streaming apps are readily available from the Amazon App Store. Thus, installing them on your FireStick device is quick and straightforward, like other official Amazon FireStick apps.

With a decent WiFi connection, you can search and install the Hallmark TV or Hallmark Movies Now app from the FireStick Amazon App Store. 

Each app has a file size of about 25 MB, so ensure your FireStick device has enough storage to download them.

Although 50 MB for two apps isn’t much, you must note that FireStick devices only have 4.5 GB of internal storage. As such, every space is vital since Amazon’s streaming sticks are easy to fill up after installing many apps.

You can uninstall some apps from your FireStick device if you need extra storage space to accommodate the Hallmark TV and Hallmark Movies Now apps. Follow the steps below to install Hallmark Channel apps on your FireStick device.

Step 1: Press Home on your FireStick remote control to return to its Fire TV home page.

Step 2: Scroll to your FireStick’s lens icon.

Step 3: Hold Alexa Voice on the FireStick remote control to begin the voice search. 


Note: Command Alexa to “search for Proton VPN” while holding your remote control’s Alexa Voice button.
Click the search bar if you prefer using an on-screen keyboard.
Step 4: Select Proton VPN from the app search results and click Download or Get to install it on the FireStick device.

How to Activate the Hallmark Channel on Your FireStick 

The activation methods for the Hallmark Channel on your FireStick device vary depending on the app you installed. After all, the Hallmark TV and Hallmark Movies Now apps are different streaming services with separate subscription methods.

How to Activate the Hallmark Channel on Your FireStick 

Determine which service you have on your FireStick device so you know which activation method to choose below. You must purchase two separate subscription plans to have these Hallmark Channel apps on FireStick simultaneously.

However, doing so isn’t necessary since both services share various content from Hallmark Channel, Hallmark Movies & Mysteries. Unfortunately, only the Hallmark TV app offers access to content from the Hallmark Drama channel.

Consequently, you can only access Hallmark Hall of Fame movies from the Hallmark Movies Now app. Thus, there are some benefits to owning a subscription plan for both Hallmark Channel apps and services since they each have exclusive content. 

Hallmark TV

Difficulty Very Easy ●○○○○
Number of Steps1
Time to Perform Fix30 to 60 seconds
Things NeededA FireStick/Fire TV
A FireStick remote 
A working internet connection
A cable TV subscription

A complex activation method isn’t necessary for Hallmark TV users since a valid subscription is the only requirement to use this service. It means you must have an existing subscription with your local cable TV provider to log into the app on FireStick.

Hallmark TV works similarly to the Watch TNT app for FireStick, which requires a valid cable TV subscription. 

However, you can only use this app to watch the Hallmark Channel on FireStick if you bundle them into your cable TV subscription plan.

Therefore, signing in with an active cable TV subscription won’t work if it doesn’t include access to the Hallmark Channel, Hallmark Drama, etc. Double-check the channel guide from your cable TV provider so you can bundle in Hallmark if needed.

Hallmark TV

Once you’re confident your cable subscription can access Hallmark channels, use its login credentials to sign into the Hallmark TV app on FireStick. 

Things should fall into place. The app will verify that your cable subscription checks out and access your live channels, shows, and movies.

Hallmark Movies Now

Difficulty Easy ●●○○○
Number of Steps10
Time to Perform Fix2 minutes
Things NeededA FireStick/Fire TV
A FireStick remote 
A working internet connection

Previously, the Hallmark Movies Now app required a dedicated activation process to give TV devices access. Nowadays, you only need to sign in with your Hallmark Movies Now account to use this streaming service on your FireStick device.

Therefore, you must sign up for an account to access the Hallmark Channel on FireStick through this on-demand streaming app. Follow the steps below to create an account and purchase a subscription plan for Hallmark Movies Now.

Step 1: Open your FireStick device’s Amazon Silk Browser app.


Note: You can also use a PC or phone web browser to perform the first four steps.
Step 2: Scroll up to the address bar.

Step 3: Go to the Hallmark Movies Now web page.

Step 4: Click Sign In.

Step 5: Select the Sign Up Now option.

Step 6: Enter your details, agree to their Privacy Policy and ToS, and click Continue.

Step 7: Select a Hallmark Movie Now plan and click Continue.

Step 8: Enter your billing information and click Agree & Subscribe.

Step 9: Open Hallmark Movies Now on your FireStick device and click LOG IN.

Step 10: Enter your account information to sign in.

How to Watch the Hallmark Channel on Your Firestick 

Hallmark Channel fans can watch their favorite TV shows and movies on their FireStick devices using two methods. 

Either use the Hallmark TV and Hallmark Movies Now apps or stream the movies from their official web pages using an internet browser.

The previously discussed activation methods apply regardless of where you watch the Hallmark Channel on FireStick. After all, signing into your Hallmark accounts in-app or on their official web page requires similar login credentials.

Use their app

Difficulty Very Easy ●○○○○
Number of Steps1
Time to Perform Fix20 to 40 seconds
Things NeededA FireStick/Fire TV
A FireStick remote 
A working internet connection

The easiest way to watch the Hallmark Channel on FireStick is through the Hallmark TV and Hallmark Movies Now apps. It’s only fitting that you use any of these apps, considering how we’ve covered installing them on your FireStick device thus far.

These apps are also quick and easy to use, making for a smooth sailing experience when streaming your favorite Hallmark channels. After signing into either app, you can stream their content immediately on your FireStick device.

You can navigate the in-app menu panel or categories list to find your desired Hallmark TV show or movie. After selecting your favorite Hallmark TV show or movie, you can stream it on your FireStick device without issues.

How to Watch the Hallmark Channel on Your Firestick 

Use a browser

Difficulty Very Easy ●○○○○
Number of Steps6
Time to Perform Fix1 minute
Things NeededA FireStick/Fire TV
A FireStick remote 
A working internet connection

As mentioned, you can watch the Hallmark Channel on FireStick using your streaming device’s web browser. 

Although we recommend using the Amazon Silk Browser on your FireStick, you can try other web browsers with excellent performance.

You must also visit your preferred Hallmark streaming service since you use a web browser for this method. After all, Hallmark TV and Hallmark Movies Now have separate web pages, solidifying how each service is independent.

With this method, the streaming quality depends on the web browser you use to watch your Hallmark shows and movies. While performance shouldn’t be far off, watching on a web browser is disadvantageous compared to using apps compatible with the FireStick.

Fortunately, this method helps with internal storage issues since you don’t have to download and install the Hallmark Channel apps. However, you must occasionally clear your web browser’s cache because it may store too much temporary data.

Step 1: Open your FireStick device’s Amazon Silk Browser app.

Step 2: Scroll up to the address bar.

Step 3: Go to the Hallmark Movies Now web page and click the LOGIN button.


Note: Alternatively, you can visit the Hallmark TV web page to use this service instead.
Step 4: Enter your Hallmark Movies Now account and click Login.


Note: On the Hallmark TV login page, you must choose your cable TV provider.
Doing so will redirect you to the service provider so they can verify your cable TV subscription.

Step 5: Browse the Hallmark Movies Now web page and select any content.

Step 6: Play the selected content and enjoy streaming.

Why connect to a VPN when watching the Hallmark Channel? 

Virtual Private Networks (VPNs) are essential companion tools for streaming devices and services. Using a VPN when watching the Hallmark Channel on FireStick is an excellent way to hide your online activities from the authorities. 

This also means you can protect yourself from malware and hackers. When you mask your location via a VPN, you thwart hackers from finding your address. 

IMPORTANT: VPNs offer you protection from legal trouble when watching movies online, not to mention protect you from malware and hackers. Plus, VPNs allow you to watch movies anywhere on the planet with geo-spoofing. 

Indeed, VPNs offer more than simple online protection because you can use them for other things like spoofing your location, making it appear like you’re in a different region.

Thus, such a VPN feature is handy when streaming Hallmark Channel on FireStick outside the US. 

In particular, VPNs are a godsend for American expats. Those working in other countries can still enjoy the Hallmark Movies Now app using a VPN service, as the IPTV channel is only available in the US, Guam, and Puerto Rico. 

connect to a VPN when watching the Hallmark Channel

Thus, you can’t access Hallmark Movies Now content outside those territories except with location spoofing. Below is a bonus guide for installing a VPN on your FireStick for use with the Hallmark TV and Hallmark Movies Now apps.

Use a VPN to watch the Hallmark Channel on your FireStick

Difficulty Easy ●●○○○
Number of Steps12
Time to Perform Fix1 minute and 30 seconds
Things NeededA FireStick/Fire TV
A PC or smartphone
A FireStick remote 
A working internet connection

The Amazon FireStick has a great selection of VPN apps, ranging from premium and free services. You can even sideload a third-party VPN app that offers access to free VPN servers worldwide.

In this example, we’ll use the Proton VPN since it has both a free and paid version, giving you more freedom to choose your preference. Above all, Proton VPN free has access to a server in the US, which is ideal for Hallmark Channel on FireStick.

We’ll show you the steps for creating a free account, but we’ll also share where you can purchase their premium subscription plans. The premium version of Proton VPN gives you access to more servers, which translates to more streaming content.

Step 1: Open your FireStick device’s Amazon Silk Browser app.


Note: You can also use a PC or phone web browser to perform the first four steps.
Step 2: Scroll up to the address bar.

Step 3: Create your free account at the Proton VPN free download page.


Note: Alternatively, you can visit the Proton VPN pricing page for their premium subscription plans.
Step 4: Fill in your details and press Create Account.


Note: Use the code Proton VPN sends to your email address to confirm and activate your account.
Step 5: Press Home on your FireStick remote control to return to its Fire TV home page.
Step 6: Scroll to your FireStick’s lens icon.

Step 7: Press and hold Alexa Voice on the FireStick remote to make a voice search. 


Note: Ask Alexa to “search for the Proton VPN app” while holding the Alexa Voice button.
Step 8: Select the Proton VPN app on the search results page and click the Get button to install it.
Step 9: Open Proton VPN.

Step 10: Click SIGN IN.


Note: Use the free account you made earlier.
Step 11: Select a free VPN server.


Note: Upgrade to a premium account to select more servers.
Step 12: Click OK to connect to the Proton VPN server.

How to Watch the Hallmark Channel on FireStick Without a Cable 

Difficulty Very Easy ●○○○○
Number of Steps8
Time to Perform Fix2 minutes
Things NeededA FireStick/Fire TV
A FireStick remote 
A working internet connection

Since the Hallmark TV app requires a cable TV subscription, it’s not an ideal option for cord-cutters trying to save up on their monthly fees. Opting for the Hallmark Movies Now streaming service is much better since it starts at $5.99 monthly.

However, other platforms offer Hallmark Channel on FireStick for free with ad-support. The Xumo streaming app is an excellent example.

Xumo app offers Hallmark Movies & More section with a great selection of Hallmark TV shows and movies. 

With this, you won’t worry about paying a monthly subscription fee since Xumo is a free streaming service. Additionally, you can stream on the Xumo Play web page using a browser, so you don’t have to install their FireStick app.

Unfortunately, the Xumo streaming service is only available in the US. Thus, you must use a VPN to stream Xumo on your FireStick device outside US territories and watch the Hallmark Channel for free.

Step 1: Press Home on your FireStick remote control to return to its Fire TV home page.

Step 2: Scroll to your FireStick’s lens icon.

Step 3: Type “Xumo” on the on-screen keyboard and select it from the search suggestions.

Step 4: Select the Xumo app from the FireStick search results page.

Step 5: Click Download or Get to install Xumo on the FireStick device.
Step 6: Launch the Xumo app after installing it successfully.

Step 7: Find and click the Hallmark Movies & More tile.

Step 8: Stream your desired Hallmark movies and TV shows.

Believe it or not, the Hallmark Channel is also available on various streaming services like Sling TV, Hulu, Frndly, YouTube TV, etc. You can watch the Hallmark Channel on FireStick with many options without a cable TV subscription.

FAQs about Hallmark Channel on FireStick

Does the Hallmark TV app work outside the USA? 


Hallmark TV doesn’t work outside the USA due to geo-restrictions. You can only use the Hallmark TV app outside US territories by spoofing your location with a VPN service.

How do you stream on the FireStick anonymously?


Using a VPN is how you can stream anonymously on your FireStick device. This service masks your location and IP address through a remote VPN server anywhere.


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